Blogger outreach is very simply the practice of companies working with bloggers to develop genuine, unique content for their site to promote a company, brand or product. By engaging with bloggers already in your niche, your company benefits from their increasing trust and overall influence. The most effective blogs are those that engage the reader and develop a relationship with them. They will tell the story of your brand and how your company can help them solve a particular problem. They will also tell the story of your product or service and how it can solve someone’s particular problem.
The Elements Of Blogger Outreach
This process involves two elements: engaging with the reader and link building. Engaging with your audience is very similar to traditional PR. It starts with the introduction, usually written by an expert within your niche who invites them to read the article or participate in the comment thread. A link then appears at the end of the article or to the bottom of the page. These links provide readers with additional information about the author or the company.
This process of writer outreach allows the industry’s leading bloggers to provide valuable content to their readers and fans. But the key to getting more of these top bloggers to agree to do this for you is to build trust. A great way to do this is through a link pitch. Link pitching allows you to highlight some of the bloggers’ recent achievements, which may include winning a blogging contest or winning an award. The link pitch then shows how readers can support this blogger by purchasing a product through your company.
The second element of
blogger outreach is building your own social media presence. Social media engagement through social media allows you to follow the followers of your chosen bloggers and provide more detailed information and links to their content. In order to build your own social media presence you should also engage in some sort of social media campaign yourself. Starting one or two high profile accounts and encouraging others to start one or two will begin to get the ball rolling and provide your followers with a consistent source of content.
What Are The Benefits?
There are several benefits to this type of blogger outreach. Organic traffic generation through link building is one of them. By creating a number of accounts and providing links to these accounts on a regular basis, you will be able to build up organic traffic to your site. The other benefit of this type of organic traffic is that it allows readers to easily follow the links that you create to your website. If you are able to generate enough organic traffic from this type of approach then you will find that you will experience a number of success stories that lead to a steady monthly subscription rate.
Conclusion
When you use the strategies above you will be able to build a relationship with your audience and provide useful content to your readers. You will also be able to use the link profile that you create to help you draw organic traffic to your blog. This will lead to a number of success stories as your readers will be able to easily follow the links that you create and get into your website. For any business that is looking for an effective way to gain more exposure it is time to give blogger outreach a shot.
